Michael Campbell of Dynamic Media has succinctly described the purpose and method in how to write a description meta tag that sells the click.  The operative idea here is “sells the click”, because most folks don’t realize that this is really the singular purpose of a description meta tag. It’s not about SEO, it’s about how the ranked page appears on the SERP and it’s the singular thing that determines whether or not the searcher is going to click the link, regardless of its SERP ranking.

Check out Michael’s video. You’ll see what I’m talking about:

“I hate being scared to do something.”

One of my favorite quotes from this video compilation. What’s your favorite quote?

Post it in the comments box below.

Google claims now that 82% of people looking for local information begin their search online.

Is your business being found by that 82%?

“More people use online search engines, like Google, than any other media to find local information.”

The Google Local Business Center makes it easier to get found. If done correctly, getting listed in the Google Local Business Center could put you on the first page of search for your keywords. Not only that, you’ll have instant credibility as well as the ability to include various attractive elements into your profile which will only help to increase your foot traffic and increase your sales.

If you need some help with this, please let me know. That’s what I do!