1 trick => 2,300+ optins PER DAY!

I just watched a video that showed how a guy is doing 1 “SEO” trick and getting over 2,300 optins per day! (and it’s not ANYTHING i had ever thought of before).

You can see the video here.

This is the BEST way I’ve ever seen to get on page #1 in Google WITHOUT doing SEO. He just sends out a few emails, and days later he’s on page #1 – for VERY competitive keywords.

Check out the video here to see proof.

Yes, he’s getting 2,300 optins a DAY consistently from this one trick. And it’s something that NO ONE is doing…

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How to write a description meta tag that sells the click

Michael Campbell of Dynamic Media has succinctly described the purpose and method in how to write a description meta tag that sells the click.  The operative idea here is “sells the click”, because most folks don’t realize that this is really the singular purpose of a description meta tag. It’s not about SEO, it’s about how the ranked page appears on the SERP and it’s the singular thing that determines whether or not the searcher is going to click the link, regardless of its SERP ranking.

Check out Michael’s video. You’ll see what I’m talking about:

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How to Choose an SEO | increase your sales

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Getting the High Ground with Domains | increase your sales

Most aspects of SEO work on “equal” ground.

No matter how exclusive and high quality a backlink is, your competitor can always get a backlink of equal value.

No matter how relevant an article is, your competitor can always write an article of similar keyword relevance.

Almost every aspect of SEO can be duplicated by your opposition.

So when you find an aspect of SEO that is entirely unbalanced – and effective enough that it can tip the scales against the sites of multi-million dollar companies – it’s worth knowing how to use this aspect to your advantage.

A picture’s worth a thousand words.

Open up Market Samurai and look at the SEO Competition matrix for “Credit Cards”.

You’ll see 10 results that look a lot like this:

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Notice anything strange?

It might be something that you’ve seen in your own niche. You might even notice it practically every time you do a Google search.

These 10 results reveal important story about one of Google’s great biases.

Let’s start looking at the 2nd result, and continue through the results immediately below it.

Visa, MasterCard, American Express – all huge names, synonymous with the term “credit cards”.

In terms of search engine relevance – these sites (synonymous with the term “credit cards” itself) are some of the most relevant credit card sites online.

Below those, there are some credit card comparison services, and smaller credit card providers such as Discover Card, Citi and Chase – the sort of “mix” of sites that you’d typically expect to find on a search engine results page… All relevant sites, but with lower levels of authority and relevance.

But the first result…

Here’s where things get interesting…

The first result on the page is www.creditcards.com

It sits ahead of Visa, MasterCard, and American Express – all multi-billion dollar companies with marketing budgets that could buy a small country…

Their names are synonymous with the words “credit cards”…

They have plenty of high PageRank links, including links from some of the largest and most reputable sites online…

And 100,000’s more links than their smaller rival…

…And yet they’ve been beaten to the punch – they’ve met a real David versus Goliath scenario with this “creditcards.com”.

This story repeats itself…

It’s something you can see in practically any keyword niche you analyze.

Smaller sites with keyword-optimized domains are seeing their SEO efforts magnified over time – giving them an unfair advantage that allows them to outrank competitors who boast more links, better content, higher PageRanks and more.

Let’s look deeper into the SEO analysis to see it in action…

Here are the off-page results again from Market Samurai’s SEO Competition module.

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www.creditcards.com has lowest PageRank (PR) of all domains on the first page of results, and fewer Backlinks to the Page (BLP) and Backlinks to the Domain (BLD) than most of its competitors.

Its domain age is roughly on par with most of the domains there (some are higher, some are lower).

But it has one clear feature almost exclusively absent from the competition – it has the keyword “credit cards” in the domain name.

This demonstrates just how valuable it can be to get a good keyword-optimized domain.

Good domain names make SEO a whole lot easier.

They leverage or magnify your SEO efforts – so that each link you build, or article you create, counts more heavily towards your rankings – so you can put in less work than your competitors and still get the same (or better) effect.

This gives you a strong advantage over your opponents.

Think about the value of getting better results, with less time and effort.

Could it mean you have more time on your hands to devote to improving your site in other ways? Could it mean you get more visitors? Could it mean more sales? Could it mean bigger profits?

These opportunities to leverage your results in SEO are rare.

Using keyword optimized domains is one of the few “jiu-jitsu” SEO techniques that still remain effective, allowing you to use the search engines’ heavy bias towards keyword optimized domains to your advantage.

So what should you do now?

4 Action Points for Using Domains Effectively

  1. Use Keyword Domains for SEO – Obviously if you’re setting up a new site, and you aim to invest in SEO to attract visitors, get a keyword optimized domain.
  2. Consider Moving to a Keyword Domain – If you’ve just set up a site, and it’s still in its early phase, consider moving to a keyword optimized domain. If you have an older site, the decision might not be so clear-cut though, because moving to a new domain name usually means starting afresh in the eyes of the search engines.
  3. Keep Your Competitors Out – Check for, and get, any high-value keyword domains in your market. Remember: no matter how successful you come to be you can always be unseated by a competitor bearing a keyword.com domain – so even if you don’t use the domains immediately yourself, protect yourself and keep potential competitors out of your niche by holding onto dangerous domains yourself.
  4. Just Wait For What’s Up Next… – Over the next week, we’re going to drill deeper and deeper into how to find, select and utilize domains effectively for SEO, and look at some of the advanced techniques that professional domainers use to secure dynamite domains, and outrank established high-PageRank competitors like they were taking candy from babies.

Written by Brent Hodgson.

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Are SEO Companies Just Con Artists?

Of course not!

That’s just a catchy title to make you read this.

But I do think that some SEO companies are. I’ll tell you why…

Here’s what I discovered yesterday about one of them which still has me hot under the collar.

A colleague of mine is working with a client who contracted one of these “BIG SEO COMPANIES” to optimize his site and supposedly drive tons a new targeted traffic to it.

I took a look at the proposal, which was a bloody 35 pages long, only to realize that it was a giant sales letter in disguise. The “proposal” proposed very little for the client but certainly did talk a lot about how great the Company was. For the novice, non-technical person, it’s rather confusing and misleading as it cites all kinds of examples of high searched keywords in his niche with super high clicks, implying that he was going to get this kind of traffic.  Of course, that’s not what they were promising, but it certainly could have been easily misconstrued to mean that.

Reason being, very little “proposing” was actually being done. Only about 5 pages of the document had anything to do with the client. The rest was just boilerplate bullshit. (Hey, this is my blog and I can swear if I want to.)

Most of the work they proposed to do for him could be done in a single day, if not less. It certainly doesn’t require the 12 month payment commitment and a $25,000 price tag.

Yes! $25k for this, and that’s the entry level package. The middle package, which doesn’t include much more, is $35K and the top level package is $76K. Hard to friggin’ believe.

Now I’d show you this comparison chart, but it is copyrighted and confidential, so I don’t want to get myself into hot water over it, but suffice it to say, this is the lamest list of SEO services I’ve ever seen.

Don’t get me wrong…good SEO/SEM work is not cheap. It’s labor intensive and can bring a huge return for the client. But there’s got to be some serious meat in the work they do to warrant that kind of fee.

What shocks me more than anything about their service is what is NOT listed on the things that they do for that money. Even at the $76K level, the foundational stuff that I do in my practice isn’t even included, such as Web 2.0 properties, Social Bookmarking, RSS Feeds, Video creation and Submission, Pinging, and PAD Submissions, just to list a few. I do dozens of things each month for each keyword, so the list can get pretty long.

The reason I even found out about this is because after having contracted them several months ago, the client has yet to see any evidence of any work being done. He’s still not ranking anywhere on Google and no new traffic is coming in from any of the “supposed” new sources.

Bottom line: this guy got hosed! Big time. He’s locked into a 12 month payment plan, paid $5K+ as a down payment and won’t see any ROI from this.

Worse yet, his current website sucks and this SEO Company didn’t even address that issue and offer to fix is up for him FIRST. They just put in a couple of metatags and said that was all it needed. What good does it do to drive a bunch of traffic to a website that’s broken?

So I’m still really pissed about this.

But on the other hand, it’s encouraging to know that people are buying these kinds of services. In their defense, SEO/SEM can be very complicated and if you’re not familiar with all the jargon, it’s just human nature to believe the folks who are part of the big company. So, there’s a ton of business out there, but hopefully the majority of it will go to companies that really can deliver results and make their customers overjoyed by their work.

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